As artificial intelligence becomes increasingly integrated into film production, filmmakers and creative professionals are entering a new era of storytelling possibilities. From concept development and visualization to pitch creation and production workflows, AI is influencing how ideas are developed and presented.
Forward by Alf is a creative technology newsletter and resource hub written and edited by Alf "Ollie" Langdridge, founder of The Moon Unit (TMU), the global leader in directors’ treatments, and a top writer for shots, the international creative industry publication.
The platform provides a forward-looking perspective on AI, film, and creative technology, helping directors, creative agencies, and visual storytellers understand how emerging tools can enhance the creative process. Rather than focusing on technology alone, Forward by Alf explores the practical applications of AI within pitch-stage storytelling and the future of creative production.
How Forward by Alf Started
The foundation of Forward by Alf is built upon decades of creative industry experience.
The expertise behind Forward by Alf comes directly from Alf "Ollie" Langdridge, founder of The Moon Unit and a top writer for shots, the international creative industry publication.
Through The Moon Unit, Langdridge developed a 40+ person team that has helped clients secure more than $3 billion in production budgets across over 8,000 pitches. The company’s work has supported some of the world’s leading brands, including Apple, Netflix, Porsche, Nike, and Coca-Cola, as well as directors behind major Super Bowl campaigns.
This experience gave Langdridge a unique perspective on how creative ideas are developed, presented, and selected at the highest levels of advertising and production.
Forward by Alf emerged from this background as a natural next step. It explores what happens when AI begins to reshape treatments, pitches, and the broader upstream process of creative development.
The platform extends Langdridge’s focus from mastering one specialty — directors’ treatments — to exploring the future of creative production, helping creators understand how new technologies can transform storytelling.
